If you want to have an online business that has IMPACT, you have to bring your WHOLE SELF to the table.

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The 3 Big Misunderstandings

that BLOCK Your Confidence.

A Game-Changer for coaches and soloprenuers who


Hey there!   

There's no better place to introduce myself than sharing with you my WHY - the thing that gets me out of bed each morning.

I imagine a world where everyone feels comfortable in their own skin - that they know their worth - so that their dreams and goals can find full expression in the world.


We all know how it feels to be in love with someone. There’s an exhilarating feeling of freedom and confidence that comes with it. You’re unabashed, playful, you know who you are; and you have no qualms about standing on a rooftop and telling the world that you’re in love.

Do you feel the same way about your business? Can you honestly say that you’re in love, confident, and eager to tell the world about who you are and how you work with people?

It’s a great metaphor to use and litmus test to where you are in relation to your business. Because here’s the thing: the more you’re aligned and confident with yourself – the more you believe in yourself, the greater impact you’re going have in your business.

When the time came for me to start my own coaching business, twelve years ago, never in my wildest dreams would I have known that working for myself in my own business would end up being the catalyst that would finally expose my deepest fears and insecurities. It wasn’t enough that I was a great coach; I had to let the world know that I existed and what I had to offer.


And there’s the rub!

My journey hasn’t been easy. I’ve thought of closing up shop many times. Why? Because I began to see just how much insecurity was running the show.

There was the endless loop of self-critical chatter going on in my head reminding me that I wasn’t good enough to have an online business; there was the compare and despair I felt about how I matched up to other coaches; and the persistent thought that I needed more training before the big launch.


And how would I ever survive a public screw up if I put myself all over social media and looked unprofessional? The fear of being judged by others was terrifying.

Needless to say, my business never quite took off – yes, I had years of steady one-on-one clients, but I always felt as if I was moving along with the handbrake on. Not really getting anywhere too fast!


My back story:


I’ve been a self-help junkie for most of my life - I even went on to become a master, certified life coach. I was personally trained by one of America’s favorite life coaches, Dr. Martha Beck. I’ve read hundreds of self-help books, attended endless workshops on how to improve my mindset, and fix what I thought was defective and missing in myself.

I have a master’s degree in English Literature; I taught college English, and I worked in international development, participating in some really high-level meetings at the UN, The World Bank, and Ivy League Schools.

And yet, despite all of that, I still felt like an imposter. I still suffered from a lack of confidence.


But I shrugged it off like a good sport, thinking that if I just kept plugging away and attending to my mindset; if I just kept fakin’ it “till I make it, I’d overcome my insecurity.

But in all honesty, nothing seemed to stick. All of the well-meaning tools, strategies, and practices I used on myself (and my clients) - all of them became no more than some good coping and managing tools. I wanted something that offered long-lasting results. 















All of these (well-meaning) processes are not only EXHAUSTING, but they are SUPERFICIAL! They don't get to the bottom of the problem - they don't explain what's beneath.

True and lasting change comes from understanding yourself and your insecure habits on a much deeper level. It's about uncovering some basic misunderstandings about:

1. who we really are as human beings

2. how we create our experience in the first place. 

And once you understand this, that's when you will radically change your relationship with insecurity once and for all.



Confidence is a necessary foundation that will allow you to build a business that will support you and your life.


And just like being in love, if you love yourself and your business you’ll show up unabashed, unapologetic, committed, both feet in, and ready to shout from the rooftop why people need you and your services.

So, are you ready to fall in love with yourself and your business?


I'd like you to think of me as your new wise friend who is here to guide, support, and encourage you -  who has made huge strides in her journey to confidence and knows absolutely that you can too.


I can't wait to share with you what has worked for me. Let's do this!

What's absolutely clear to me is that true success & fulfillment cannot come about if we don't know our worth -

if we lack confidence.

What I discovered is that DEEP & SUSTAINABLE CHANGE does not come from behavioral plans, faking it 'till you make it, changing your mindset, power-poses, willpower, discipline, or even hard work.  

Feeling Confident is not about practicing techniques - it's about understanding what's creating your experience in the first place.

Street Cred!

I've been personally trained and certified by Dr. Martha Beck, New York Times best-selling author, and America's "favorite life coach"- I'm one of her master coaches. 


I've always been insatiably curious about the human condition - why some people more successful and confident than others. Which is why I've been steeped in the world of personal development for over twenty-five years. 


I consider myself the real deal because I've radically changed my own relationship with insecurity. In short, I walk my talk.

I'm the co-author of the Kindle #1 bestseller:

Women and Confidence: The Truth About the Lies We Tell Ourselves.

I'm also the co-creator of the popular online course


The ULTIMATE online, self-paced course on how to FINALLY FREE yourself from insecurity. 



A course for any woman who

has ever wondered...

If I'm so smart,

then why don't

I feel more


Copyright 2020 - Linda Ford Coaching- All Rights Reserved