Quality of Mind = Outstanding Results

A New Paradigm for Excellence in the Workplace

Our Mission: We are committed to increasing awareness and understanding of the fundamental operating principles of the mind so that people can perform beyond and above what they think is possible and experience success from the Inside-Out.

More than ever, the drive for excellence in the workplace has become a prerequisite if we want to thrive and have a greater impact at work. We have erroneously attributed our success to hard work, striving, being able to handle pressure, being constantly busy, only to discover that we push ourselves until we wear ourselves out.
What exactly are the ingredients that go into helping us show up as high performing; impactful, expressive, authentic, creative, and essential contributors at work?  That’s the million-dollar question that everyone wants to know the answer to, and it’s at the heart of our work with clients. 
Billions of dollars are spent annually on professional training programs, updating skill-sets; conducting personality tests, improving communication skills, and learning how to deal with stress and change. But as well-intentioned as these training programs are, have you noticed that the advice offered only works some of the time?   Workers may come away feeling inspired, maybe even empowered, but the effects tend to fade away after a while.
And so it begs the question: Why are people still experiencing insecurity, impostor syndrome, workplace stress, strained communication; and under-performance? Clearly, something isn’t working. There’s something fundamental that’s not being understood.


If information alone was the thing that solved these problems then we'd all be operating at peak performance. Unfortunately, it doesn't work that way. At best, information at best gives us some good coping and managing skills.

The crucial missing link in our understanding of human performance.

While all of these performance tools and strategies are useful and well-intentioned, they don't consistently provide consistent results for everyone

in the same way. Some people respond better than others, and the

transformation we seek never seems to stick.

What we share with our clients is a universal understanding of the dynamics

and mechanics of how the mind works behind the scenes for everyone

regardless of age, background, personality type, or educational background. 

In the same way that there is value in knowing how the operating system

of a computer works, there is also great value in understanding the principles

of how the mind works---how it contributes and produces our moment to

moment experience of reality.


This crucial understanding enables us to work at our best both individually

and with others, to accelerate our ability to be innovative, creative, resilient,

to excel at problem-solving, and to tap into the best of our humanity when

working under pressure.


Our work with leaders, executives, and workers is about sharing this cutting-

edge understanding that underpins and impacts people's behavior and

performance. The key variable that affects everyone is our state of mind,

and when we understand the logic and wisdom that's built into us, we uncover

and enable human performance beyond what we thought possible. 

How we work & what we offer

We offer a variety of tailored programs for individuals, teams, and groups in your organization. 

Here are just a few examples of the implications of  our work:


  • You gain the capacity to better understand and practice the foundations of good leadership 

  • You communicate with more ease, confidence, power, and clarity.

  • You create a work environment that promotes and supports healthy and productive collaboration.  

  • You cope more effectively with change, stress, and crisis management at work.

  • You understand the deeper dynamics of how our experience is generated and the role that we play in the process. 

  • You gain insight into how our own thinking is creating our experience even though it looks like someone else or a circumstance is creating it.

What's Different About What We Offer?


The understanding we share with our clients takes a much deeper dive into workplace issues than the approach espoused by traditional professional development training or self-help management books. For the most part, these approaches primarily address the CONTENT of people's lives--why we behave the way we do--our behaviors, conditioning, programming, limiting beliefs, self-doubt, and feelings--our psychology. We refer to these as the "tip of the iceberg" -- that which is visible to us. At best, this approach is merely about coping and managing.

Our focus is on the mechanics of HOW the mind works. Knowing HOW the mind works is a far more leveraged, sustainable, and lasting approach. Rather than trying to FIX ourselves, we focus on the built-in fundamental brilliance of the mind, its operating principles, how it's designed for success and self-correction and if understood properly has the power to help us perform beyond and above what we think is possible.

Who We Are

LINDA FORD is a certified master coach, teacher, and co-author of the #1 Kindle best-seller: "Women & Confidence--The Truth About the Lies We Tell Ourselves" and co-creator of the on-line course:" If I'm so smart, then why don't I feel more confident?" 


Linda has been personally trained by Dr. Martha Beck, "America's favorite life coach" and NewYork Times best-selling author. She has been steeped in the world of self-help for the past twenty years both as a coach and practitioner.  Linda has a master's degree in English and has always been insatiably curious about the human potential. Why do some people thrive while others struggle? She has a background in teaching English at UMASS Boston and working in international development.

"Linda Ford is intense, direct, funny, tender, and a little bit magic. If you’re into mediocrity, choose another coach. If you want your life to be extraordinary--have I got a coach for you--Linda’s your girl".
-Dr. Martha Beck--New York Times best-selling author and writer for Oprah Magazine.
LANA BASTIANUTTI is a certified coach, teacher, and co-author of the #1 Kindle best-seller, "Women and Confidence, the truth about the lies we tell ourselves." She is also the co-creator of the online course: "If I'm so smart, then why don't I feel more confident?"
Lana holds a degree in Psychology and a Master's degree in Industrial Relations.
She obtained her coaching certification from Concordia University and the Brooke Castillo Life Coach School, with additional coaching accreditation from The Robbins-Mandanes Center founded by Tony Robbins and world-renowned psychotherapist, Cloe Madanes.  

“Be ready! Lana has killer instincts. In the middle of what is going on in your story, Lana masterfully pulls out big significant truth. One word: Brilliant.”

Alexia Camfield, Houston, TX

If you'd like to set up a consultation to hear more about
what we do and how it all works,
please reach out and email us.