About Linda Ford - Master Coach, Instructor, & Author
Where Soul Meets Strategy
IMAGINE... yourself as a secure, confident, creative, and successful coach and solopreneur who is putting herself out there doing the work she's been called to do.
IMAGINE...all of your past beliefs about inadequacy, self-doubt, imposter syndrome, fear, and not being good enough – GONE!
IMAGINE...your resistance, neediness, body-shame, people-pleasing, hiding-out, hesitating, and not-enoughness - all of it that’s been getting in your way – DISSOLVED!
Imagine the difference this would make in your life.
THIS IS THE POWER OF COACHING!
Do you know what breaks my heart?
Brilliant, talented coaches and solopreneurs who have important work to do in the world, but who keep holding themselves back from putting themselves out there because they think they’re not ready. They keep believing that they're not ready, that they are imposters who need more training. They're also afraid to put themselves out there because they're afraid of being judged by others.
But the truth is they are so qualified. They are so well trained, they've been on a spiritual path for a long time. They are so wise. They know so much.
This is what breaks my heart.
I have a particular soft spot for coaches who feel this way. Why? Because I used to be one of them. I know what it’s like to want to do this amazing work of coaching but to also have the handbrake on and keep holding yourself back.
I wanted the spotlight but then I dreaded the spotlight.
Living this way was agonizing because I knew I was smart and qualified, I knew I could make a difference for my clients but the thought of putting myself out there to market myself used to terrify me. I would come up with a great idea and then no sooner would talk myself out of it. I was constantly second-guessing myself. And this pattern of self-sabotage and hiding out left me feeling frustrated, sad, and painfully under-utilized.
I spent the first seven years of my coaching business coaching one on one. The thought of playing bigger and reaching out to a wider audience always sent me into hiding. I had a kind of push-pull thing going on. I wanted to play bigger and then I didn't want to play bigger. I would want the spotlight but then cringe at the thought of being in the spotlight. It was a horrible way to live. I had a severe case of the Jekyll & Hyde Syndrome.
Where Soul Meets Strategy
My philosophy of working with clients is two-fold. It’s about where our soul meets strategy. Coaches have to get clear about who they are as a coach, and who they want to work with. They have to feel grounded in what they share and believe. They also have to develop a strategy and commitment to taking action. Sitting around doing inner work and thinking about our goals won’t get you very far, and neither will following business strategies without having a solid foundational grounding in yourself. It's as crazy as building a house on wetlands – it’s bound to sink. When you combine soul with strategy, bingo! You’ve got a magical combination.
I Know a Thing or 2 About Transformation!
Over the last three years, I have transformed how I show up in my business. I no longer hold myself back and let fear stop me. I have co-written a Kindle best-selling book: Women and Confidence: The truth about the lies we tell ourselves; I have co-created 2 online programs called: The Confident Coach & Confidence in a Box - If I'm so smart then why don't I feel more confident?
And for all of these projects, I've had to use my voice, assert my opinions, produce videos, interview experts, and speak at seminars and workshops. I finally released the handbrake.